Social Media Portfolio
My pursuit of community engagement and storytelling predates my use of social media. Before I was even allowed an account, I would get friends of friends’ numbers. Via text, little me was able to build communities of like-minded kids I’d only met through a screen. I’ve brought this same passion to my career in social media and content creation, where I have the opportunity to connect and engage on a scale that my younger self never could have imagined.
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OMG Shoes
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Kelly
〰️ OMG Shoes 〰️ Kelly
This is one of my favorite projects that I’ve done to date. Original YouTuber Liam Sullivan aka “Kelly” was a viral hit with the song “Shoes” in the 2000’s quickly amassing millions of fans through his sketches.
After catching Liam perform the track live at a Pride event, I reached out to make a two part interview covering his YouTube era and his resurgence via live shows. Authentically embracing millennial nostalgia with a modern angle struck an emotional cord with viewers and evoked thousands of heartwarming comments.
Across platforms, the videos have
received (so far):
728K+ Views
94K+ Likes
17K+ Shares
2K+ New Followers
Vinyl Visits
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Vinyl Visits 〰️
Vinyl Visits is a monthly campaign on Instagram and TikTok spotlighting local record shops in the Los Angeles area.
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We partnered with record stores whose customers matched one of our target demographics. By collaborating on the posts, we reached new followers and created an emotional connection by their favorite "gem."
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By leveraging the established reputations of our partner stores, we strengthened our credibility as a leading and relevant music outlet.
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As a local outlet, our followers look to us for 'insider knowledge' and community connections. This campaign positioned KCRW as a go-to source for exclusive access to local events and cool things to do in LA.
The series has 250K+ views, 9K+ likes,
3K+ shares & saves and acquired 400+
new followers so far.
Celebrity Content
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Celebrity Content 〰️
TikTok Trend ft. Johnny Marr (The Smiths)
395K+ views
4.2K+ shares and saves
400 new followers
Rapid Fire Game ft. Anderson .Paak
329K views
8.1K likes
BTS Interview with Sleater-Kinney
36K+ views
1.5K+ likes
Carousel of LP Giobbi’s visit
34.1K+ views
1K+ likes
On-air interview ft. Bobby Hundreds
760K views
3.2K likes
Cherry Glazerr x Chery Glaser
100K+ views
800+ shares & saves
80 new followers
Community Storytelling
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Community Storytelling 〰️
GRLSWIRL: Female led skating movement
80.2K+ views
300+ shares & saves
Rare local butterfly
291K+ views
19K likes
340+ new followers
LA’s Public Metro Proposal
317.1K+ views
10K likes
600+ followers
Artist & Business Spotlights
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Artist & Business Spotlights 〰️
Flea Market shopping with Indie Artist
46K+ views
1.4+ likes
Local Non-Profit Artspace Jr Hi
26K+ views
100+ shares & saves
Quentin Tarantino’s new cafe
104K+ views
4K+ likes
Vintage Mall & Cat Shelter
12.6K+ views
300 shares & saves
Local places to celebrate Dry January
28K+ views
500 interactions
Activation & Podcast Promotion
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Activation & Podcast Promotion 〰️
Mini documentary of past winners to
promote KCRW’s Young Creators Project
21K views
560+ comments
Montage video promoting KCRW’s
Summer Night event series
119K views | 4.3k likes
6k shares & saves | 470 followers
Sketch ft. YCP event producer
to promote submissions
21K views
560+ comments
Video tour of partner/venue ahead of event
56K views
1.3k shares & saves
Social campaign to promote “Lost Notes” podcast
167K+ views | 560+ comments
(Campaign: 320K+ views | 13K+ likes,
2.5K+ shares & saves | ~1K new followers)
Viral trend to promote Summer Nights series
15K+ views